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Separating sound wellness solutions from seductive snake oil

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When pandemic lockdowns prevented access to traditional health care facilities, the demand for alternative and complementary health products skyrocketed. Do-it-yourself remedies went viral and biohacking, which is quantifying your biology in order to monitor and optimize your health, became more mainstream. Challenged public health communication fueled skepticism in science and medicine, compelling consumers to seek influencer-led health solutions to boost immunity, defy disease, and perhaps contest aging altogether.

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